1 ad abbr. advertisement - advert abbr.
2 advertisement n. item of publicity for a product or service, in magazine, on TV
3 advertising agency n. company specialising in producing and placing advertisements for clients
4 AIDA abbr. Attention, Interest, Desire, Action - the objective of most advertisements
5 benefit n. advantage of a product or service.
6 billboard US n. signboard, usually outdoors, for advertising posters;
7 circulation n. average number of copies of a magazine sold in a particular period
8 classified ads n. small advertisements in magazine or newspaper categorised by subject
9 commercial n. paid advertisement on radio or TV
10 coupon n. part of a printed advertisement used for ordering goods, samples
11 double-page spread n. advertisement printed across 2 pages in a magazine or newspaper
12 eye-catcher US n. something that especially attracts one’s attention - eye-catching adj.
13 features n. special characteristics of a product, usually leading to certain benefits
14 hoarding UK n. signboard, usually outdoors, for advertising posters;
15 poster n. large sheet of paper, usually illustrated, used as advertisement
16 prime time n. hours on radio & TV with largest audience, esp. the evening
17 promote v. to (try to) increase sales of a product by publicising and advertising it
18 slot n. specific time in a broadcasting schedule, when a commercial may be shown
19 target n. objective; what one is aiming at - target audience n.
20 U.S.P. abbr. Unique Selling Proposition; what makes a product different from others